I love color. You see I use a lot of bright color in my featured images because color is my thing. Now I did build beautiful black and white website; I thought it turned out fantastic as well (just a different style). But still I’m drawn (literally) to creating, editing my graphics in brilliant color. You’ll notice much of my blog uses two main colors: marine blue and aqua green, but I manage to incorporate other vivid colors in my graphic images as much as possible when it fits. When creating cool color combinations design trends can provide great guidance.
Graphic Design Rule 101
It’s kind of a rule of thumb in terms of brand identity to use the same main colors of your site in graphics, logos and visual content as much as possible.
Another recommendation is to use no more than three fonts. It keeps the reader from being confused, makes the information presented much more coherent and organized and helps readers identify your content as yours. It is the “visual” means of recognition for your blog, business and social media.
My main font in my graphics is bold and very easy to read even on mobile; my second choice of font is complementary to that strong bold font. I also incorporate two main colors on my blog (not including black text). But as I said color is my thing, so my featured images integrate my two main colors when possible along with the graphic I’m creating. That might be putting one of the main colors as a background or overlay while using the other as text color if it looks right. Sometimes I only use one of the colors. My fonts are pretty consistent although when I started my fonts were slightly different.
Why is this important for you?
So why do I mention all this? It’s because I recently read an interesting article by Venngage about the color trends for 2019, and it’s right in line with what I love to create. You can read the whole article here but there are 3 trends that fit into my graphics so strongly I’m going to mention why I think these are important to note.
Eye Catching Brilliant Color – Web Color Schemes
One upcoming trend for 2019 is using bright eye catching color. That makes tremendous sense to me. We live in a very digital world; one where our attention is consistently bombarded with information in the form of social media news feeds that literally scroll across our mobile devices.
In fact earlier this year, Facebook announced that they were going to change how they prioritized posts because feedback had indicated that family and friend posts were being “drowned out by content from brands and publishers” (Forbes Jan 2018).
As a Facebook user, I get it. As a blogger and courseware instructor, that means without eye catching visual content (aka my images, graphics etc), along with my posts needs to be better and more appealing.
And there’s truth to the fact that we tend to ignore a lot of information in our news feeds due to the volume of it; much of what scrolls by is not “seen”. So using bright vivid color in graphics, images and posts that stand out makes a lot of sense and I think that trend is an important one to note.
Best Font Combo’s For Web And Social Media
Finally, let’s face it. Just as you use images to convey your message; your text should be engaging, easy to read while sending the right message to your audience.
Most fonts are easily read as black on white backgrounds. Add your font to an image or graphic; try to read it on a mobile device, and your message is ignored simply because it can’t be easily viewed. So strong typographical fonts are going to be a big deal.
But that’s not to say to use 2 or 3 heavy bold fonts together because that is overwhelming. It’s like someone typing a letter in all caps. Doesn’t this just look a mess? Plus it’s just ugly.
Complementary fonts are key. A strong bold font with a normal complementary font is best. If you need complementary font ideas, you can google “complementary fonts” and a list of sites will actually show examples of complementary fonts. Then you can just pick the combination you like the most (although if you have a blog, its a good idea to stay with only one complementary combination).
I find this more engaging, easy to read and still attractive.
Which leads into the next trend.
Ying and Yang, Dark And Light Web Design Color
Web color inspiration is possible with the use of light on dark or dark on light color combos; this includes even black and white as shown above. The technique works exceedingly well for web color schemes and text print. It works great for logos and graphics that may be more than photos: think of icons, illustrations or graphic elements used for infographics or even printed media. Plus it looks good even when done on a simple scale. It’s eye catching as well as attractive.
As a quick example, light text placed on a darker background, overlay or image makes the text “pop” out; plus it’s easy to read even on mobile. The same goes with dark or black text on a very light background or image. The text conveys your written message while the image reinforces it. And the image or background doesn’t have to be super complex; when done properly the result also looks professional and attractive. Take a look at these two graphics I’ve made in the past.
They were super easy to create and I use them to show subscribers how to find my free resources.
Now I could go on about how to use the same technique just to make a graphic, icon or illustration but I think you get the general idea.
If you’d like to see more 2019 trends I’d encouraged you to take a look at Venngage’s full article “The 8 Biggest Graphic Design Trends That Will Dominate 2019”; it provides other ideas about how to make your graphics stand out above the rest.
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