Creating unique visual content is easy even if you start with graphic images, illustrations from free online resources. Online resources provide many kinds of useful graphics: images, icons, illustrations and vectors. But that free images you use are being downloaded and use by many others for their use too. So, finding the perfect graphic for your content is not the only step. Adding tint, overlays, titles and other effects are essential to make it unique for your audience. By modifying your image or illustration you make it different and relevant for your project, site or social media hopefully in a way that the reader then identifies with your brand or business.
Plus, the odds of your content getting shared in social media channels go up with unique one of a kind, compelling content; and who wouldn’t welcome the bonus of free traffic generated towards your site
One way to edit your photos is to tint them in a tone similar to colors on your site before you add any textual message. Adding tint or changing the subtle look of an photo is an easy trick to actually improve the photo as well as make it look different and new.
Tint Images Using Simple Filters
Filters in Canva make it easy to tint a phot0 the easy way. Even if you’re not using your “tinted” photos as visual content for your blog, website or social media, it’s a useful feature that can be quickly applied to tint images, even for small non-web projects. Plus, Canva filters and their advanced features will let you tint in color or change to grey scale.
Let’s take a simple image of a desktop to demonstrate the easy to use filters in Canva. Under the old Canva menu, filters were controlled by two choices: “Filter” and “Adjust”. As of this writing, Canva has simplified their filters even further by putting all of the “Adjust” features (brightness, intensity, contrast, etc) into a dropdown called Advanced Options.
So first an image is uploaded to a Canva work space.After centering the desktop image, a click anywhere within the image will show the filter menu. Each filter choice is a combination of image characteristics like brightness, contrast and intensity.So with a very simple image we can see how the different pre-set “filters” change the “tint”, “clarity” and intensity of the image.Choosing a filter is simply done by selecting from the preset choices or starting with the normal view and using the Advanced options to make manual choices.
Filters vs Overlays
Filters remind me little of overlays (see my article on 5 Overlays To Use In Canva“), but filters are much subtler.Filters change in tint, brightness, contrast, saturation and blur etc, while overlays bring in a uniform semi transparent image or color across whatever graphic is already there.
So filters are one technique to bring in subtle changes to an image. Apply one or more filters to make the image unique. It’s a simple way give the image a tone and style matching your site, brand or project. By using filters on your photos and images, you can create the same look and style that becomes recognizable as your brand.
How To Tint A Photo With Filters
When using filters, simply click anywhere in the image then click the filter at the top. Up comes a preset list of filters to choose from.
Each has it’s own settings for brightness, contrast, saturation, tint, blur. See the difference from the original and several of the other filters.
Fine tuning of the images i preset choice with the different filters. Each choice is a combination of brightness, contrast, saturation and tint that can be set in the “Advanced Options. Select the filter your like or easily revert to the original photo by using the “normal” Filter. Using the preset choices you can easily set the tint color of your image.
Filters are the subtle tint and contrast to the images, bringing out the portions of the image desired. You can even create your own filter if you have a “Work for Canva” account and re-use it each time you upload your next photo. Either start with normal or pick a filter and modify it. In the lower right corner of the filter window you’ll see a long numerical code. If you copy that and save it, you can apply it to any uploaded photo to get the exact same filter. Since remembering a long number is not my best skill, I just created a new canva workspace and saved the numerical code in it. It’s not something I would download but I can always get back to that image with the text code saved.
Filter Code Example
That’s how easy it is to use a filter to tint images or photos.
Using filters in combination with other Canva features make creating unique eye catching graphics easy.
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If you’re interested in more cool ways to make unique eye catching images, see my other articles here.