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It can be a bit of a challenge to find, make or create the initial blog graphics for a new website. It is a bit like the chicken and the egg: which comes first? Good blog graphics are needed to build professional-looking webpages including an attractive homepage and subscribe page as well as sidebar widgets. It’s not enough just to use any free image or icon; good web design uses blog graphics that are appropriate and related to the site’s niche. Plus, the best blog graphics fit the blog’s style; for example, you won’t see feminine dainty images on a sports blog geared towards men. Most web designers and bloggers who create their own website quickly realize what images to create, find and edit for their blog but a good checklist of ten blog graphics you need to have can shorten the search and help plan out a website design much faster. I learned that very quickly after building a couple of sites. With the right images and graphics, building a blog with a brand, color scheme, and appropriate images was faster. Plus, knowing what is needed makes searching for the right image, size, and style easier. Better organization and planning is a good way to build brand recognition into a website from the beginning.
Blog Images To Create Your Brand
Content is important because it is about the message or solution you provide to your readers. If you have good content they, the reader, will come back for more. But content can become a bit boring without good images and graphics. Plus, your blog is easier to remember if your images and graphics reflect your brand and style. Creating branded graphics means that they have a consistent style, color, and layout; branding your blog with consistent graphics and images helps readers recognize you. So when you create or edit those first graphics remember to build in your brand using the same color scheme, style, and fonts. Those 10 website graphics I’m about to list are used by every blog because every blog has universal features that, well, make it a blog. Whether you hire someone or create your own eye-catching graphics, these 10 graphics are essential. Especially when you consider statistics that show that we retain almost 65% of the visual content we see up to 3 days after seeing it. So good blog graphics help your audience remember you.
List Of 10 Blog Graphics
1. Blog Logo
One of the first graphics to create is your blog logo. Whether you buy your logo or build your logo using free editors, downloadable software or even with a program like Powerpoint, your logo represents your style, blog, and brand. Take the time to think about what your logo should look like since logos come in a variety of styles: minimalistic, 3-d or complex.
Consider colors, font and images or icons that you want as part of your logo. Your primary logo color should also be incorporated into your blog color(s) palette. If you need to decide what your color palette should be you can get my free Professional Color Palette Cheat Sheet of 36 trendy color combinations and pick out the one that you like the best.
Once you know the colors for the logo you will also need to choose the style of font; pick a font that you can also use on your blog, printed media and social posts to maintain consistency. If you’re searching for fonts that are popular, I’ve created a cheat list of 105 free fantastic fonts, including some font pairs that look great together. Head on over to my Thinkific store and grab your free copy. With color and font chosen, you can move forward creating a logo or hiring someone like me to do it for you, but if you are willing, I encourage you to create your own.
Still, you might ask why you should create your own blog logo. Well, if you plan on being a blogger you’re going to need all types of blog graphics (images, icons, etc) for your articles, pages, and widgets. Learning edit and create a blog logo with low or no-cost editors is a good starting point; you can use that experience to go ahead and make all your blog graphics.
Plus, making your blog logo isn’t really that difficult with all the available online resources, free online editors or powerful downloadable editors. If you’d like to know more just check out my logo articles on GIMP Logos, Inkscape Logos, and Canva Logos plus tutorials that show how to use editors like Canva, GIMP and Inkscape.
There’s a lot of choices beyond those so you will surely find one that fits your needs.
2. Blog Favicon
The easiest favicon to create is after you have your blog logo created; make your favicon by using an icon in your blog logo or your blog name as initials and than reducing it to the appropriate size. Consider making your favicon in a very large 512 x 512 or 1024 x 1024 image. Save that image and then make a copy reduced to the correct size.
You’ll find that depending on the social media channels you subscribe to (ie Facebook, Pinterest, Instagram, Tumbler and others) that large blog logo image can be quickly resized to the correct dimensions and used for each social media channel’s profile image or in the case of Facebook the square profile photo that sits to the right of the fan page cover photo. You’ll thank your self for doing that because it saves time.
3. Blog Header
The blog header is different than the blog logo. While the logo sits within the blog header area, they can in fact both take graphic images, so you may decide to make a background graphic that is used in the blog header. While that isn’t required, your blog header is one of the first things a visitor to your blog sees, so think about what you want your blog header to look like.
So making a blog header and logo that integrates well together is pretty important. You should also consider how any menus or advertisement areas will fit into the style of the blog header that you might use. Too much in the blog header will become a distraction and too little will looking boring.
4. Blog Watermark
This tiny item is essential to your brand and social media content creation. If you go to the effort to create eye-catching visual content for your blog graphics, posts, homepage and social media etc then you ought to have a watermark that is recognizable. Your watermark provides brand recognition and protects your social media images.
Eye-catching visual content with a watermark on it will help readers, visitors and subscribers recognize your content no matter where they find it.
The blog watermark is usually a small semi-transparent version of your logo or favicon and is placed in a corner of your visual content (blog graphic) that you typically put on a blog article or post. Your blog watermark also should be similarly placed on any videos or social media posts you create. It helps potential subscribers and clients recognize the content as yours and ultimately entices them into finding out more about your blog.
5. Article Featured Image (Social Media)
This is a biggie. Every blog post or article should have a featured image; at least in my humble opinion. When you create your featured image consider that you’re actually creating social media images. Decide whether the featured image is going to be placed on Facebook, Instagram, or Pinterest. Your article’s featured image can be used for social media posts, taking into consideration the dimensions of the image and the social media channel you’re posting to.
Should you want to post to multiple channels (a highly recommended thing to do), you’ll be making that image in multiple sizes according to the requirements for the social media channel you’re posting to. It takes minimal effort to do that and worth the weight in traffic and opportunities to engage with your audience. While you can cross-post images because the sizes aren’t the same cross-posting your images may end up with cut-off areas that make viewing your image less than desirable. That could result in fewer views and less traffic to your website.
Making the images is quite easy but don’t forget to schedule posting them with the appropriate titles, descriptions, links, and hashtags. Each social media platform including Pinterest has its own algorithm for what they want to see and promote.
6. About Page Image
A single nice image on your about page can build trust with your subscriber base, plus it simply looks good. Depending on what the website is about, they might want to see what you’re all “about”. So creating an about page with no images what so ever is not a good way to build trust. While you may or may not be comfortable putting a selfie up on your page, or even a professional head photo shot you can put up images that reflect your “About” page message. It doesn’t have to be complex; it just has to be welcoming.
7. Contact Page Image
The same thing can be said about the “Contact” page image as with the “About” page. An attractive image makes the Contact page more personal than just throwing up a form and calling it a day. Since there are literally hundreds of free images these days, you should be able to easily find one that fits a contact page and blends into your brand identity.
While your contact page might not get as much use as your other pages and posts, the fact that you put effort into making it look professional just reinforces the validity and professionalism of your blog. So make the effort and add in some great visual content here.
8. Sidebar Email Image
If you want subscribers, want to grow your blog then having an attractive image in your email widget on your sidebar is a nice touch. Yes, you can make a nice colorful sidebar widget without one and get away with it. Many sites do; I have a mix of sidebar email widgets, some with using just color and some with more elaborate graphics backgrounds. These images are generally under 300 pixels wide.
A/B testing of email widgets is always a good thing if possible. You may find a certain image, color and text message combination attract more users. You may also decide to re-use those email images from your widget into your actual emails. So making images for your email subscription form is no different than making the other blog graphics you need. After you make them, test them. See which ones are most engaging to your visitors and subscribers. You’ll get a better feel for what fits into your visual brand and identity.
You may find an email image in a sidebar widget works fantastic on a blog article page but isn’t needed on your About page. On the other hand, you may use the exact same email image in a sidebar widget everywhere you need it because it simply works. It all depends on your visual brand.
9. Sidebar Widget Images
Sidebar widget images have so many uses that it could be a separate article so I’ll be brief. You need them. Period. And they don’t need to be complex. An effective sidebar widget might just be a thumbnail image with the name of a category for your organized posts. The image presents an easy way for your visitors to find similar information to what they are already engaging with on your site.
Sidebar widget images could also represent individual articles that are popular with your subscribers, or services you offer. These images might also represent products you recommend or sell. And this is just a small subset of what these blog graphics can do. You may be given images to work with or have to create your own from scratch but sidebar widget images can help you monetize your site.
10. Home Page Images
Most site’s home page is not like a typical blog article post page. The home page can consist of banners, sliders, sections with service icons or widgets, embedded email widgets, images, and buttons. All of those blog graphics contribute to making the home page engaging and interesting to subscribers.
So take the time to create these blog graphics as part of your overall method of engaging your audience and growing your blog.
Making blog graphics for every visual content need is not hard; you’ll use the same online editor(s) to do it and once you’ve created a couple of graphics the rest will seem like a piece of cake.
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