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Creating titles, subtitles, alt text or written content for your graphic is part research, part luck and the rest understanding your audience.
The understanding your audience takes time. The luck, well I can’t really help you with, but the research part is pretty straightforward.
Alt Text SEO working behind the image
It’s a combination of using keywords that your audience is searching for and putting them into your titles, subtitles, written text, and alt text. Just in case you’re not familiar with alt text also known as “alt tags”, “alt attributes”, “alt descriptions,” it is the text used within an HTML code to describe the appearance and function of an image that can be used by browsers that can’t display the image.
Search Engines and Alt Text
More importantly, alt text is also used by search engines and can, therefore, help in search engine optimization or SEO.
So finding good keywords that related to what the graphic is for, where it points to and what its all about is important to attracting your audience. While I’m not claiming to be an SEO guru I do know that good graphics that are relevant to your written content should have alt text with pertinent keywords. Because search engines do evaluate alt tags. So even if you have the perfect graphics, but don’t include alt text you’re not doing yourself any favors. You want folks to find your site, see those great images and read what you’ve got to say. So keywords placed in your alt text makes a lot of sense.
No, I’m not going to turn you into some keyword expert by the end of this post but I can mention the tools I like and the easy to follow process I use.
Find Good Keywords For Your Graphics
Google’s Keyword Planner gives me trends only because Google has changed how the Keyword Planner works. It use to give exact monthly search counts but now gives averages; still, I see what words and phrases are being searched for that related to the word or phrase I put into the Keyword Planner. That can help me find words and phrases I wouldn’t have thought of.
Mangools is a tool I absolutely love. Yup, I get a referral fee if you use my link but I recommend Mangools because it is easy, has a great keyword search tools plus some other useful ones I’m not going to go over here. Mangools is for both beginner and advanced users which is why I think it’s one of the best out there. Plus, Mangools has multiple tools and is still far cheaper than other competitors. It’s user-friendly and intuitive. Here’s a screen for a search on coffee using their keyword tool.
The results appear quickly, are sortable and show who’s getting the top result for each searchable keyword or phrase. Plus it indicates how competitive each keyword is.
Even I can use this so I’m comfortable recommending it. I love that I can save the words with an easy to medium competition score to a list I can refer to anytime I’m back in the program.
Apply Those Keywords To Your Image Alt tag | Bonus- Add The Keywords To A Title Generator
More importantly, once I find a good keyword, I’ll use in my alt tag for my images. Plus I like to use combinations of those keywords in a “headline generator” program to come up with a catchy title for the post that the images are used for.
What is a headline generator?
It’s a program that autogenerates title and phrases based on a few keywords entered. I make nothing from this link but I do like both of these headline generators so take a look. You simply enter one or two keywords from a Mangools or Google keyword search and check out the results. Once you find a title you like, just apply it to your post. If the title is long I’ll shorten it for my post slug but making sure I keep the keywords in the slug as well.
I can easily use the titles generated from the headline generator or title generator for the names of my images as well as for the post title and slug. It’s a good idea not to leave your amazing images with some obscure name like 1.jpg. That’s just bad SEO, so rename the image with keywords, add an appropriate alt tag with keywords and make it relevant to your post title. You’ll thank yourself down the road if you do.
Once you’ve tried this you’ll see how easy it is to do and what a powerful technique it can be.
If you’ve found this useful, please share. Thanks
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